NASCAR’s most successful early activation was the introduction of the Next Gen Car, NASCAR apparel and a new racetrack to Jailbreak, a family-friendly version of cops and robbers on the Roblox platform. And, most importantly, he advised leagues and brands from the stage at the ’22 Brand Innovation Summit in Chicago, “It's really important to start to establish a presence on this platform - immediately - not within the next three years.”
What the metaverse is and can be remains open for debate, but NASCAR views it “as an interconnected community of virtual worlds that are accessible through massive platforms,” said Managing Dir of Gaming & Esports Nick Rend.
The chart below lists sponsorship integrations on ABC/ESPN+. In addition to making an appearance on ABC’s “Good Morning America” on Monday, the Cup has shown up recently at the PGA Championship as part of ESPN’s coverage and spent time at Disneyland in Anaheim and at ESPN HQ in Bristol. ESPN has also been using the Stanley Cup itself as a promotional tool for the Final over the past several weeks. The network had already been using courtside signage during NBA telecasts to promote the Stanley Cup Playoffs and will continue to do so for the Cup Final. Meanwhile, ESPN will seek to leverage the overlap between the NBA Finals and Stanley Cup Final through cross-promotion on ABC during both events.
#Zed build 6.15 series#
In addition to airing on ABC, the series will be simulcast on ESPN+, marking the first time the Cup Final will be available to fans without a cable or satellite subscription. Emily Kaplan will serve as a rink-side reporter. Sean McDonough will provide Stanley Cup play-by-play for the first time in his career with analysis from Ray Ferraro, who will continue to work between the benches. Rules analyst Dave Jackson, who has been joining broadcasts this postseason from his home studio in Denver, will also be on site at both arenas. They will broadcast from indoor and outdoor sets at both Ball Arena in Denver and Amalie Arena in Tampa.Īnalyst Brian Boucher will have his own booth setup in each arena from which he will offer more extensive video analysis using telestration technology. The network’s NHL studio trio of Steve Levy, Mark Messier and Chris Chelios will be on site at Cup Final, the first time this postseason that they have been released from Bristol.
The Stanley Cup Final returns to ABC tonight for the first time since '04, and ESPN will have all of its key talent on site in both Denver for the Avalanche and Tampa for the Lightning. Open purse "has been increased" to $16.5M, a bump of $5M from last year and "more than either the recent Masters or PGA Championship." First place will be $3.1M (, 6/15). I don’t know, but I could definitely foresee that day" ( SI.com, 6/15). What we’re talking about (with LIV Golf) was different two years ago and it was different months ago than it is today." He added, "Could you envision a day where it’d be harder for some folks doing different things to get into a U.S. Do I know what that day looks like? I don’t. Open." Whan: "Could I foresee a day? Yeah. Open press conference in the role, said that he could "see the organization considering ways in the future to make it more difficult for LIV Golf players to compete in the U.S. USGA CEO Mike Whan, conducting his first U.S. The USGA today "left open the possibility" that it could keep LIV Golf-affiliated players from competing in future championships.
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